About Us
We are publishers and marketers that have been using the internet to generate revenue since 2004. We introduce ourselves as the “old folks of the internet” because we remember when a website was a single landing page, maybe two if you had a lot to say.
President
Rachael Herrscher has spent 18 years building companies and creating marketing content that builds community, connection, and culture. With experience in book publishing, live speaking, digital marketing, influencer marketing, online content development and publishing, hosting in-demand live events, podcasting, and Amazon marketing, Rachael has made an art of delivering dynamic information and content in compelling ways.
In her current role as the Founder and President of Hello I Am, a digital content marketing agency, she leads a team of marketing specialists with the goal of helping her clients create content strategies that convert readers and followers into buyers and loyal brand devotees.
Rachael has crafted and managed digital and promotional strategies for brands like Southwest Airlines, Disney, and Proctor and Gamble, as well as local Utah companies like Myriad Genetics and Intermountain Healthcare, along with her work with digital startups like Chatbooks, Animal Jam, and more. She was named one of Utah Business Magazine’s 30 Women to Watch and was included in both the 2011 and 2012 Signal Peak Ventures Top 100 Venture Entrepreneur’s list, which identifies top companies and entrepreneurs in the Intermountain Region. Rachael is regularly called upon to speak on matters of digital marketing, influencer strategy, and online publishing. She has served on various boards including the National Ability Center, The Leonardo Museum, and as a Member of HP’s International Influencer Advisory Board.
Erin Baird
Director Of Content Strategy
Hello I Am clients know Erin as a Digital Content Strategist (and one half or what Rachael annoyingly refers to as “the old ladies of the internet”) that selects the best imagery and never misses a detail. From branding, development of annual strategy, to tactical details around copy production, design, social content development, and publishing, she is always looking for more opportunities for Hello I Am clients to capture leads and traffic. She’s a big nerd that loves to pick apart analytics to figure out what makes your customers tick.
Erin has 20+ years of experience in marketing and advertising. She has extensive experience in social media, digital content strategy, and in her time as a Digital Marketer has grown social audiences, bolstered engagement metrics, managed online reputations, and increased website traffic for clients. She brings big fan girl energy to her clients and loves to shine big spotlights on what makes them special.
Erin Baird
Director Of Content Strategy
Hello I Am clients know Erin as a Digital Content Strategist (and one half or what Rachael annoyingly refers to as “the old ladies of the internet”) that selects the best imagery and never misses a detail. From branding, development of annual strategy, to tactical details around copy production, design, social content development, and publishing, she is always looking for more opportunities for Hello I Am clients to capture leads and traffic. She’s a big nerd that loves to pick apart analytics to figure out what makes your customers tick.
Erin has 20+ years of experience in marketing and advertising. She has extensive experience in social media, digital content strategy, and in her time as a Digital Marketer has grown social audiences, bolstered engagement metrics, managed online reputations, and increased website traffic for clients. She brings big fan girl energy to her clients and loves to shine big spotlights on what makes them special.
Brandon Fessler
Director Of Digital Strategy
Brandon Fessler is the Director of Digital Strategy at Hello I Am, a company geared toward partnering with the most influential voices on the web.
Before working at Hello I Am, Brandon spent 9 years as a Senior Analyst at Purch, a company known for their digital news content on Tech, Business, Health, and Science. His ability to spot growth opportunities on the web helped Purch’s online presence sky-rocket from one website to more than 100, from ten employees to 650, and from five thousand monthly visitors to more than 100 million. During his tenure, Purch raised nearly $300 million in private equity funds. At the time, it was the most significant private equity investment in the history of Utah. TopTenReviews, Tom’s Guide, LaptopMag, LiveScience, BuyerZone, BusinessNewsDaily, and Space.com are a handful of owned and operated web properties Brandon has had an integral role in creating and growing.
After a successful career helping Purch grow, Brandon now leads Hello I Am with their Content Marketing Strategies and Amazon Marketing. Through these efforts, he’s launched and developed products and services for both owned and operated and client-based brands. He studied group dynamics and creative writing at Weber State University where he graduated with Honors. Brandon by heart is an entrepreneur, digital evangelist, storyteller, and has personally launched several startups where he’s leveraged the web’s dynamic content to build audiences and consumers with profitability as a goal. When Brandon isn’t working, he’s sure to be outdoors with his family fly fishing.
Say Hello To Our Team
Our team of copywriters, designers, web developers, strategists, photographers, and marketers are located across the country. We love that because everyone’s ideas are fresh and are influenced by very different vibes. Just like our clients, our people stick with us for YEARS. What does that mean for you? A group of people that work strategically and creatively like a well-oiled machine.
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Zoom Calls
Hello.
We are here to help tell your story.
We helped pioneer content marketing back when it was just an idea. Now, we’re here to help you take your business to the next level.
Content Strategy
Say Hello to data-driven content, researched and crafted to attract customer traffic, build authority, and grow your brand and business.
Search Engine Optimization (SEO)
Say Hello to highly optimized images, content, and websites, strategically tailored to your target audience's search habits. Drive more traffic, increase your online visibility, and outrank your competitors.
Social Media Strategy
We create expertly crafted social plans, collaborations, and promotions—with a twist. Say Hello to a social strategy that also supports SEO.
Influencer Outreach
Say Hello to our friends! It’s all about who you know, you know? We’ve been connecting brands with the right voices to amplify their message since 2009. Let us introduce you.
Amazon Services
Ready to sell your products on Amazon? We have a strategy for that. Say Hello to the second-largest search engine. (And a ton of new customers.) We’ll put your products center stage.
Wordpress Development & Design
Say Hello to your new website. Highly optimized, easy to use, and built to last. Drop the mic.
We have a comprehensive process that includes intense research, strategy development, and createive design to enhance your brand.
51
Million In Revenue Generated
We are excited to share that we have helped our clients generate over $51 million in revenue through product sales and services. We know what it takes to create a successful product launch, what role content plays in customer acquisition and retention, and we can help you do the same.
1.6
Million In Last Click Revenue
Last click attribution measures which touchpoint a customer last clicked on or engaged with before making a purchase, and gives it 100% of the credit for the sale or conversion. The content we create brings buyers and brands together.
103
Thousand In Monthly SEO Click Value
Have an average SEO Click value of organic keywords worth $103K monthly. That's traffic you'd otherwise pay for through PPCV
68000
Ranked Organic Keywords
It's about results. We've ranked over 68K targeted organic keywords for clients in the last two years.
Brands we’ve worked with.
